
I am still reading this book at this point, but just had to recommend it, and if there are any of you reading it right now, i would welcome your thoughts on it as well.
Chris Anderson is the editor of one my favorite magazines - Wired. He started blogging his book in 2004, i remember reading the piece about it but paid it no mind (I should have).
The book is similar to the hugely popular freakanomics. In just the first 2 chapters of this book are observations about current trends in business, specifically citing the entertainment and online bigwigs such as google, yahoo, ebay etc.
From what i could garner so far[I am grossly simplifying this, but do check out his blog and the book for more detail]…the idea is that there is money to be made by providing more choices, the internet provides the framework for offering and delivering these choices to many many consumers.
Increasingly the mass market is turning into a mass of niches
The strategy of successful companies such as google, is in realizing this important fact
He went through gobs of data from the above named companies, and notes on pg 12 that ‘data gives clues to how consumers will behave in markets of infinite choice.
“As companies offered more more, demand followed supply”

Looking at the above graph, the long tail in yellow - It does not reach zero…when examined closer as he does in the book, is the realization that this is where, as an aggregate, the bulk of the money is made.
It made me think of another book i have been meaning to buy, C.K Pralahad’s ‘Fortune at the bottom of the pyramid’ (Though this is on a different tip) but i would like to think of the ideas presented by both Pralahad and Anderson, though more geared towards Africa (as apparently my heart and mind always gravitate)…This might take awhile but hey this is a marathon, not a sprint eh?
AOB: Pics from Reggae on the River Festival held over this past weekend in california will be coming up. Quite an experience it was…complete with a Solar ATM. I am not kidding you. There was a solar ATM! oh, and Sean Paul too.